Privacy Policy

We collect only the information needed to quote, schedule, and perform our services:

• Contact information — your name, phone number, email address, and service/property address, provided when you request a quote, book a service, or contact us.
• Service details — information about your property and the services you request, including any photos or descriptions you choose to send us.
• Communication records — records of our communications with you, including whether and when you consented to receive text messages.
• Basic usage data — standard technical information such as IP address, browser type, and pages visited, collected automatically when you use our website.

• To prepare and deliver quotes and estimates you request.
• To schedule, confirm, perform, and follow up on services.
• To communicate with you about your quote, appointment, or account — by phone, email, or text message (text messages only with your consent).
• To send invoices and process payments.
• To respond to your questions and requests.
• To send promotional or marketing messages, only if you have separately opted in to receive them, and you may opt out at any time.
• To maintain and improve our website and services.

If you provide your phone number and consent to receive text messages from us — for example, by checking the SMS consent box on our quote request form — we may send you text messages related to your quote and services, such as quote delivery, appointment confirmations, scheduling reminders, service updates, and follow-ups. Message frequency varies. Message and data rates may apply.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted only as described below. All other use categories described in this policy exclude text messaging originator opt-in data and consent; text messaging opt-in data and consent will not be shared with any third parties.

Your consent to receive text messages is specific to Formula Exterior Co LLC and is never transferred or sold to another business or sender. You can opt out at any time by replying STOP to any message from us. After you send STOP, we will confirm your unsubscribe status and send no further texts unless you re-subscribe. Reply HELP for help, or contact us at contact@formulaexterior.com or (804) 404-3520. Consent to receive text messages is not a condition of purchasing any service. For full messaging terms, see our Terms & Conditions.

We do not sell, rent, or trade your personal information. We share it only in these limited circumstances:

• Service providers — trusted vendors who help us operate, such as our website host, email delivery provider, text-message delivery platform, and payment processor. They may use your information only to provide those services on our behalf, never for their own marketing. Your text messaging opt-in data and consent are never shared with, sold to, or transferred to any third party or affiliate for marketing or promotional purposes under any circumstances.
• Legal requirements — if required by law, regulation, subpoena, or to protect the rights, safety, or property of our customers, the public, or our business.
• Business transfer — if our business is sold or merged, customer records may transfer to the new owner, subject to this policy. Text messaging originator opt-in data and consent are excluded from any such transfer; a successor business must obtain its own consent before sending you text messages.

We keep your information only as long as needed for the purposes above — typically the duration of our customer relationship plus any period required for tax, legal, warranty, or record-keeping obligations (including records of SMS consent). When it is no longer needed, we delete or anonymize it.

We use reasonable administrative and technical safeguards to protect your information, including encrypted connections (HTTPS) on our website and access limited to those who need it. No method of transmission or storage is 100% secure, but we work to protect your data accordingly.

Our website may use basic cookies and similar technologies necessary for the site to function and to understand general site usage. We do not use them to build advertising profiles or track you across other websites.

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact us and we will delete it.

• Opt out of text messages at any time by replying STOP.
• Opt out of marketing emails using the unsubscribe link in any marketing message, or by contacting us.
• Request access to, correction of, or deletion of the personal information we hold about you by contacting us — we will respond to reasonable requests promptly, subject to records we are required to keep.

We may update this Privacy Policy from time to time. The “Last updated” date at the top reflects the most recent revision. Material changes will be posted on this page, and continued use of our website or services after changes take effect constitutes acceptance of the updated policy.

Questions about this policy or your information? Contact Formula Exterior Co LLC:

• Phone: (804) 404-3520
• Email: contact@formulaexterior.com